Design LogoA new book (released today, not yet available online) from industrial design expert Craig Vogel says companies must continually adapt their products if they are to compete. Read an interview with the author at’s blog here.

Design is absolutely critical these days. In a world where you cannot really differentiate on the basis of quality, product, price, position, and all the other usual “P’s” of marketing theory, two key differentiators are WHO you are, and design. Daniel Pink, in “A Whole New Mind” (but online at or says that the new MBA is the MFA. The “Master of Fine Arts”. We’ll soon be looking for these in large numbers, he argues.

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