I remember the first day I heard a CD. Alan Parsons Project, ‘Eye in the Sky’. Wow! I never believed music could sound that good!!
My Space logoHow the music industry has changed over the last 20 years – it is truly incredible. But the ‘new kid on the block’ that, I along with many others believe, will transform the music industry for ever is www.MySpace.com.
Millions of people have created their own home pages through MySpace. Reading the pages is like getting caught up in Big Brother. Or, as Brian Carley (an avid user) says, “Its kind of like watching a train wreck. You can’t look away.�
But the key thing about MySpace.com is that it was started around music. That is still the main driver. Bands advertise new material, tour dates are posted there, fan information, music samples, direct contact with artists and a whole lot more. The key thing is that ‘the middleman’ is being cut out through MySpace.com. And record companies are fast picking up on this. Corgan Holt, Director for New Media at Interscope Geffen A&M has said, “Now that MySpace is here, bands don’t necessarily need a label to be heard.”
Of course, other internet companies are trying to catch up – Yahoo! 360 and MSN’s Spaces are two such examples.
But the truth is, MySpace.com won’t rely on big money to stay ahead of the business. What makes it so cool is that the personality of each member really comes through. You can upload tons of photos, music, videos, blogs, links to others and so much more. MySpace.com is a truly ‘relational’ space in a way that I have never experienced before. I would bet my last dollar that this relationality will help it survive the efforts of larger competitors to overtake it.
Money is not everything. Relationship counts. That is the message of www.MySpace.com. It’s an exciting space. Check it out…

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