So, South Africa’s most valuable brand list has been published for 2005, and the top 5 are made up of 3 banks and 2 mobile phone network companies. (Click here for the article) Value is based on future earnings discounted back to a net present value.
Here’s the interesting thing from my perspective; that while these top 5 provide an extremely valuable service to their clients, I’ll bet that they’re not the most loved brands in their customers lives. I’ll bet their brand is not on the list of top 5 brands they’d have tattooed onto themselves. I’ll bet that they would and they do swap in and out of other companies in the 2 industries these 5 belong to( at the drop of a hat).
Interesting lessons that can be drawn, eh?

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