On Marketing Web this week, there was an article (click here for article)posted about companies paying people to be brand-ambassadors, wondering the aisles and petrol stations, cleverly convincing us in a ‘not-the-usual-suspects’ way to consider changing brands, or trying something new. A very interesting read.
It’s another form of ‘network marketing’. However this is an industry that already struglles to get the 20’s and 30’s set to buy into their business model. How will ad agencies be any different? It’s not that the model isn’t a good one, it seemingly clashed with the value system that this group has, namely that they struggle to ‘exploit relationships for money.’
Point is that if ad agencies are ignoring this, their clients will feel the brunt. People wont sit back and watch brands ‘trick’ them. We’re way too smart for that.

TomorrowToday Global