So the whole ‘new low prices’ for movies thing has come to an end, not even a full month after activation. (click here for Marketing Web Article) You gotta love these guys.
Didn’t it seem strange when they cut their prices by over 50%? It felt like a desperate move in the first place. Things were obviously getting ugly from a bottom line point of view. Did anyone believe for a minute it was about making movies affordable to the majority of South Africans? Give me a break. And now we see just how ‘civic minded’ they were being. Because now we discover that some movies prices are back to plus R35. Beeeooootiful.
You can’t mess with your customers like this. Or can you? I want a front row seat for this one.

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