by Markus Kramer | Feb 18, 2015 | Archive
So you have a territory of differentiation. But more often than not, you won’t be alone. In fact, chances are that your segment is heavily commoditized – unless you are a luxury brand, of course. Why should this be of interest? Let me try and explain this through an...
by Markus Kramer | Feb 18, 2015 | Archive
So you have a territory of differentiation. But more often than not, you won’t be alone. In fact, chances are that your segment is heavily commoditized – unless you are a luxury brand, of course. Why should this be of interest? Let me try and explain this through an...
