by Markus Kramer | Sep 28, 2016 | Archive
Analyzing a brand is sometimes confused with analyzing the company. Over the past year, I had the pleasure of engaging with arguably one of the world’s most iconic manufacturer of sports cars: Ferrari! It is, I believe, worthwhile contemplating some of the core...
by Markus Kramer | Sep 28, 2016 | Archive
Analyzing a brand is sometimes confused with analyzing the company. Over the past year, I had the pleasure of engaging with arguably one of the world’s most iconic manufacturer of sports cars: Ferrari! It is, I believe, worthwhile contemplating some of the core...
