Future Trends

The latest news and future trends in business

Future Brief

Future Brief

In the future, with the avalanche of data available (via Google, for example), we will rely more and more on trusted sources of "filtering". We will allow other people to decide what we need to know on various issues. At some levels, we do this already - we listen to...

Adultescence – the new young adult

Adultescence – the new young adult

Social scientists have coined a new word to describe the phenomenon many of us have been talking about for some time. It describes the 19 to 30 year olds, who have no desire to leave their parent's home, get married, or find a permanent career. In the past 20 years,...

College Courses – Then and Now

College Courses – Then and Now

I was chatting to my business colleague, Keith Coats, the other day. His daughter, Tamryn, registered for university this past week. Keith was amazed at the choices of course packages that were available. This sparked a discussion. Keith was at varsity in the 70s. I...

College Courses – Then and Now

College Courses – Then and Now

I was chatting to my business colleague, Keith Coats, the other day. His daughter, Tamryn, registered for university this past week. Keith was amazed at the choices of course packages that were available. This sparked a discussion. Keith was at varsity in the 70s. I...

iPod does it all

If you're wondering what convergance looks like in the entertainment space, look no further than iTunes, iPods and Apple. It's not breaking news, but iTunes now allows you to download music, movies and TV (if you didn't know the latest iPod allows you to watch video...

iPod does it all

If you're wondering what convergance looks like in the entertainment space, look no further than iTunes, iPods and Apple. It's not breaking news, but iTunes now allows you to download music, movies and TV (if you didn't know the latest iPod allows you to watch video...

Ads on roof tops

Ads on roof tops

Would you invest money in Colin Fitz-Gerald.... "I'm currently launching RoofShout.com with no money, no real experience running a business on the internet, and no real solid business plan," Fitz-Gerald said. "But I figure there's a lot of blank roofs and a lot of...

Ads on roof tops

Ads on roof tops

Would you invest money in Colin Fitz-Gerald.... "I'm currently launching RoofShout.com with no money, no real experience running a business on the internet, and no real solid business plan," Fitz-Gerald said. "But I figure there's a lot of blank roofs and a lot of...

Samsung gets the power of Narrative

Samsung gets the power of Narrative

The caption reads, "It’s about a building with 88 stories and a boy with just one". Samsung built one of the tallest buildings in the world in Malaysia … but their marketing is also about communicating a story – that they connect with life. This is how companies...

The “Myth of the Mix”

E-ZINE ARTICLE, FEBRUARY 2006 Sign up for free e-zine at: http://www.tomorrowtoday.biz/newsletter/index.htm Dr Billy Coop Classic marketing courses still use the traditional marketing mix, or 4 Ps, as the basis for teaching. The critical question, however, is this:...

All the seeds in the world

All the seeds in the world

The New Scientist of 12 Jan 2006 reports that The Global Crop Diversity Trust, together with the Norwegian government and a global consortium of nations is planning to create a "Doomsday vault to avert world famine". The Norwegian government will hollow out a cave on...

Patterns in the data

Patterns in the data

This was just too good to leave as e-mail mass-mailing humour... Year 1981 1. Prince Charles got married 2. Liverpool soccer Champions of Europe 3. Australia lost the Ashes 4. Pope shot Year 2005 1. Prince Charles got married 2. Liverpool soccer Champions of Europe 3....

For the people, by the people?

For the people, by the people?

Johnnic Communications have launched a new 'citizen media' site called reporter.co.za. The website is inviting people to become active participants in broadening the scope of news by reporting on issues that affect their lives. reporter.co.za will be completely...