Developing Leaders

The latest news and future trends in business

Targeting Like a Luxury Brand

Targeting Like a Luxury Brand

Conventional marketers are measuring the right things with the wrong measurement instruments. The severe addiction of judging performance by traffic, ratings, online engagement percentages, followers and conversion rates is becoming almost preposterous. The management...

The future just got… well crazy

The future just got… well crazy

Every now and then I get really frustrated that I won’t be around the see ‘the future’. As someone who labels himself as ‘a futurist’ that might make little sense but, thinking about the future and being present in the future, well those are two different things...

Destination Defines Destiny

Destination Defines Destiny

Ernest Shackleton's Trans-Antarctica expedition of 1914 - 1917 is one of the most incredible adventure stories of all time. When the great explorer advertised for men to join his expedition this is the advert he posted: Men wanted for hazardous journey. Low wages,...

Destination Defines Destiny

Destination Defines Destiny

Ernest Shackleton's Trans-Antarctica expedition of 1914 - 1917 is one of the most incredible adventure stories of all time. When the great explorer advertised for men to join his expedition this is the advert he posted: Men wanted for hazardous journey. Low wages,...