Volkswagen adverts connect with Generational Family Values
It's Superbowl time on Sunday, and that means another raft of pretty awesome adverts is being released. Volkswagen got the jump on things today with their offering - "The Power of the Force meets the Passat". It's an awesome ad - and really connects with a generation...
Volkswagen adverts connect with Generational Family Values
It's Superbowl time on Sunday, and that means another raft of pretty awesome adverts is being released. Volkswagen got the jump on things today with their offering - "The Power of the Force meets the Passat". It's an awesome ad - and really connects with a generation...
Generation Mom X
How many Gen X women do you know well into their 30’s who are still completely focused on their careers, some married and some who don’t even have the time to entertain dating as they leave the office after 9pm, 5 days a week. Which Gen X in their right mind at 25 was...
8 reasons why your business should focus on Baby Boomers
A friend of mine from EMM Group sent me this email about the rising impact of retiring baby boomers on businesses. If you don't have a strategy to capture the values of this generation you need to get cracking! The Silver Tsunami The “age wave” is officially upon us....
Why a sleeping workforce is a profitable workforce
It appears that sleep is essential for a well performing workforce. And yet how many of us drive ourselves and are driven by our bosses to work long hours into the night or to wake up early? Fast Company has a brilliant infographic on the benefits of sleep - the...
Great customer service will help you avoid this social media disaster
Dave Carroll wrote the infamous 'united breaks guitars' YouTube hit. The video received several million views and started a huge uproar against the customer service at United Airlines. This video single handedly created one of the online world's biggest customer...
Resilience: Why It Is Important & How to Develop It
Any leader if asked whether or not he / she would like to have a resilient company or organization, is unlikely to give any answer other than an emphatic, “Of course I do”. And whilst resilience is something ‘hoped for’ amongst leaders when thinking of the...
Business must get serious about Mentoring
According to the article "Winning the race for talent in emerging markets" - by Douglas A. Ready, Linda A. Hill, and Jay A. Conger (HBR), developing world countries have a large shortage of adequately experienced people from lower to middle management upwards. Often I...
Why companies need quests to be successful in today’s new world
In the old world of work, company executives spent hours, days and months agonising over vision, mission, values and purpose. The idea of having a vision is a good one. But the exercise of corporate vision has become an academic exercise with a main purpose of filling...
The Most Important Work Leaders Need to Do To Lead Into The Future.
Recently a CEO asked me an interesting question: What did I think is the most important quality or skill that leaders will need as they lead into the future? It is an intriguing question yet I found my answer without the slightest hesitation: Adaptive intelligence....
Graeme interviewed on The Customer Experience Show
Last week I was interviewed on Blog Talk Radio's Customer Experience Show. The half hour show focused on understanding generations in the workplace, with an emphasis on customer experience. It was a wide ranging discussion, particularly looking at the impact of...
Women at work, does it work?
Here are some interesting facts: in 2007 Canada became the first country in the world with a majority female workforce. In 2010 the United Sates of America followed suit. Currently, 70% of China’s massive semi-skilled factory workforce is made up of women...
It’s difficult to make money legitimately when you’re a pirate at heart
Time posted a fabulous article over the weekend, 'The Men Who Stole the World'. A long-ish read (4 pages) by internet reading standards, but well worth the energy and focus required to concentrated on one thing for the amount of time required : ) The story is about 4...
It's difficult to make money legitimately when you're a pirate at heart
Time posted a fabulous article over the weekend, 'The Men Who Stole the World'. A long-ish read (4 pages) by internet reading standards, but well worth the energy and focus required to concentrated on one thing for the amount of time required : ) The story is about 4...
When being creative, failure is always an option
Great companies make creativity and innovation a cornerstone of their culture and strategy. Creativity is driven by people wanting to make a difference. But people are often constrained by culture, regulation and risk controls - barriers to creativity. Customers say...
How to give your staff bad news
I am a big fan of FT journalist Lucy Kellaway. Her column in the Financial Times is a joy to read (I subscribe to the FT, and also download her column as a free podcast in iTunes). Her primary interest is in uncovering - and then mercilessly mocking - examples of...
How social media sold me a seafood platter
Last week we looked into the importance of using clear communication when selling through social media channels. Today I wanted to share an experience that ended very well for me (the buyer) and the seller. I am busy doing some work on a wednesday morning last week...
Eating Humble Pie: A Lesson in Customer Service
There is no doubt that the closer top management is to the customer, the more successful an organization is likely to be. Customer experience has long been mooted as the next battleground where competitive advantage will be won or lost. There needs to be intentional...
Adaptive Market Hypothesis
The generally accepted "truth" in the capitalist business world has been that "the market will decide". The mythical market apparently is always right, always rational, and can always be trusted. The last two years of crash have put a real dent in that theory. Are...
Is AI driving the future of the stock market?
The Artificial Intelligence revolution is taking a new turn. Rather than trying to get machines to emulate people, today's AI researchers are devising a new raft of technologies that are decidedly not modelled on human intelligence. Normally when we think about AI we...