Developing Leaders

The latest news and future trends in business

To infinity and beyond

To infinity and beyond

Having recently watched Toy Story 3, I really enjoyed this article which provides some insights into how Pixar used social media to target a new market group, with an end result of Toy Story 3 being the most financially successful animated film of all time. It always...

Apocalypse Now? Or Media Meltdown?

I have deliberately not followed the news much over the past few days. Not because I don't care what is happening in Libya or Japan, but because the 24 hour news channels do not seem to be able to provide anything other than sensationalist hype. Particularly in the...

Apocalypse Now? Or Media Meltdown?

I have deliberately not followed the news much over the past few days. Not because I don't care what is happening in Libya or Japan, but because the 24 hour news channels do not seem to be able to provide anything other than sensationalist hype. Particularly in the...

What on earth is Social Business?

What on earth is Social Business?

We have heard of social media? So what on earth is Social Business? Social Media is a media platform that provides people a place to connect with each other using social technology. Social business is the same concept but just inside your business. Allowing people to...

Online Sales Leads: Best be Quick!

Online Sales Leads: Best be Quick!

In a recent HBR there was an interesting article titled ‘The Short Life of Online Sales’ by authors Oldroyd, McElheran and Elkington in which they research online sales effectiveness. Their findings? Most companies are simply not quick enough. Increasingly various...