by Graeme Codrington | Sep 7, 2006 | Archive, Clients Feedback and Media
In the 31 Aug 06 edition of strategy+business, Michael Schrage wrote an excellent article about using the power of Web 2.0 type thinking to involve customers in innovation processes. Read it here. His basic point needs little elaboration: Involving customers in the...
by Graeme Codrington | Jul 12, 2006 | Archive, Clients Feedback and Media
This is fairly basic stuff, but may be helpful as we think through how to attract and retain talented young people into our businesses. For a detailed definition, look at Wikipedia. The term “knowledge worker” was coined by Peter Drucker in 1959 to...
by TomorrowToday Global | Jun 13, 2006 | Archive, Clients Feedback and Media
I picked up on a great Fortune article on the CNNMoney.com site about MySQL, the open-source software designers, over the weekend. It unpacks the dynamics of this completely decentralised organisation, and just what makes it tick as well as it does. This, according to...
by Graeme Codrington | Apr 29, 2006 | Archive, Clients Feedback and Media
I am not sure where this is originally from. It was sent to me in one of those email type chains. I have Claire’s books, and rate them highly, and appreciated this summary of what she has written on the new generation of employees, Gen Y. This article is an...
by TomorrowToday Global | Mar 1, 2006 | Archive, Clients Feedback and Media
The shifts taking place in the global economy are changing the way in which a company establishes its value proposition as a competitive differentiator. A few years back a company could bet on their “quality of product� as a sure winner. Such strategies today do...
by TomorrowToday Global | Oct 2, 2005 | Archive, Clients Feedback and Media
From developmental stages to mainstream technology Companies around the world have already begun to experience the power of third-party Web sites (e.g. www.hellopeter.com) and any self-respecting marketing department commits staff to monitoring them. But that’s not...
