by Graeme Codrington | Apr 6, 2010 | Archive, Clients Feedback and Media
For immediate release, 6 April 2010 AN OPEN LETTER TO THE LEADER OF THE LIBERAL DEMOCRATS Dear Mr Clegg, Can I trust you? The Prime Minister announced today that the General Election will take place on 6 May 2010. I now have four weeks to choose who to vote for...
by Graeme Codrington | Mar 23, 2010 | Archive, Clients Feedback and Media, Future Trends
It’s not who you think… But, then it never is, is it? Video games didn’t come from Mattel or Waddingtons. Horse and cart manufacturers never really got into motor cars. Fountain pen manufacturers didn’t come up with the ballpoint. And Google...
by Dean van Leeuwen | Mar 18, 2010 | Archive, Clients Feedback and Media, Future Trends
I’m not talking about the glib friendships companies try to encourage by inviting their customers to be friends or fans on Facebook, but rather intimate and deep relationships that come from having a vested interest in the people that make their business...
by Graeme Codrington | Mar 17, 2010 | Archive, Clients Feedback and Media
A report under this title appeared in the New York Times on 12 March 2010. It’s a great example of a few things, but especially of the power of social media, and the fact that innovation (and competition) can come from anywhere these days. Read the story of how...
by Dean van Leeuwen | Mar 12, 2010 | Archive, Clients Feedback and Media, Future Trends
For years banks and credit card companies have held a strangle hold over the movement of money and charged exorbitant rates for doing so. Now this is changing and fast. Michale Ivey the founder of Twitpay has devised a system, using code that PayPal made available to...
by Dean van Leeuwen | Feb 18, 2010 | Archive, Clients Feedback and Media
In my most resent article Onions or Parfait I put forward the proposition that companies should use new social media innovations to build relationships with customers akin to those of friendships. I strongly believe that customers want to engage in a open two-way...
