by Graeme Codrington | May 8, 2010 | Archive, Clients Feedback and Media, Future Trends
I enjoy reading the weekly insights put together in Strategy + Business (the ezine of Booz & Co). Their latest edition carries an excellent article entitled, “Fast Track to Recovery” by Jon Katzenbach and Zia Khan. They argue that organizations will...
by Dean van Leeuwen | May 7, 2010 | Archive, Clients Feedback and Media
Not many companies get how to use Twitter. @heathrowairport does! Bottom line Twitter and all other social media platforms are about building relationships with customers and entering into a dialogue. Check out @heathrowairport on Twitter. What impresses me about what...
by Dean van Leeuwen | May 7, 2010 | Archive, Clients Feedback and Media, Future Trends
One of the more intriguing social media platforms and new loyalty programme shaping paradigms is Foursquare. The concept is simple: Download the Foursquare app to any smart phone and “check in” to let friends know where you are. By combining the GPS or...
by Graeme Codrington | Apr 29, 2010 | Archive, Clients Feedback and Media
From the latest Springwise newsletter (make sure you sign up – it’s brilliant): Tech store brings innovation to developing nations One of the most challenging aspects of humanitarian aid is connecting those who generate innovative solutions with those who...
by Dean van Leeuwen | Apr 29, 2010 | Archive, Clients Feedback and Media, Future Trends
I first became familiar with the works of C.K. Prahalad when I was studying my MBA in the early 2000’s. He greatly influenced my thinking and I made numerous quotes and references to his work in my thesis on network alliances. For me C.K. Prahalad was a genius...
by Dean van Leeuwen | Apr 29, 2010 | Archive, Clients Feedback and Media, Future Trends
Partnering with customers is a trend that I’m a huge advocate of. The new world of work demands that companies actively engage with and enter into mutually beneficial relationships with customers. Companies that create and encourage channels allowing customers...
