by TomorrowToday Global | May 14, 2012 | Archive, Clients Feedback and Media, Diversity, Future Trends, Organisational Development, Uncategorized
Steve Pinker, Professor of Psychology at Harvard, famously wrote that ‘behavioural science is not for sissies’ and I agree. Although I wish somebody had alerted me to this fact before I embarked on a four-year long Sociology degree aged 19. I think this...
by TomorrowToday Global | May 14, 2012 | Archive, Clients Feedback and Media, Diversity, Future Trends, Organisational Development, Uncategorized
Steve Pinker, Professor of Psychology at Harvard, famously wrote that ‘behavioural science is not for sissies’ and I agree. Although I wish somebody had alerted me to this fact before I embarked on a four-year long Sociology degree aged 19. I think this...
by TomorrowToday Global | May 4, 2012 | Archive, Clients Feedback and Media, Diversity, Organisational Development
In the 21st century I think we are all acutely aware of the significance of communication. It is all around us, in so many forms: face to face (both verbal and non-verbal or our body language), written, in various forms in the media; and digital, just to name a few....
![When advertising gets personal (and conversational and fun)… it can be brilliant]()
by Graeme Codrington | Apr 25, 2012 | Archive, Clients Feedback and Media, Future Trends
Updated on 25 April 2012. South Africa has a long history of clever TV advertising, with some outstanding brands and campaigns. Probably the stand out brand, though, is Nando’s, the chicken restaurant, who have a reputation for pushing the boundaries (sometimes...
![When advertising gets personal (and conversational and fun)… it can be brilliant]()
by Graeme Codrington | Apr 16, 2012 | Archive, Clients Feedback and Media, Diversity, Leadership
I was recently asked to write an article for the Switch and Shift leadership blog. I picked up a theme that has been a significant one for our team for many years. It is one that our new business partner, Prof. Nick Barker has most of his professional career working...
by TomorrowToday Global | Feb 6, 2012 | Archive, Clients Feedback and Media, Diversity
In January 2012 Wimpy decided to try a completely new type of advertising. They launched what they called their ‘Braille Burgers’ public relations campaign. What the campaign did was set out to write, in seseme seeds on the top of a burger bun; in braille,...
