by Raymond de Villiers | Aug 29, 2005 | Archive, Future Trends
To read the original version of this post go to Innovation Tools – Case Study Lights, cameras, action: Innovation ‘reality TV’ style at Quill Corporation By Stephen Shapiro Innovation — it’s the buzzword of the moment, and for good...
by Raymond de Villiers | Aug 24, 2005 | Archive
Google’s results have exceeded analysts’ expectations every quarter since their IPO on the NASDAQ exchange. In their most recent results their success was linked to the increase in brand profile,despite 50% less marketing spend than their competitors. This was in...
by Raymond de Villiers | Aug 24, 2005 | Archive
Google’s results have exceeded analysts’ expectations every quarter since their IPO on the NASDAQ exchange. In their most recent results their success was linked to the increase in brand profile,despite 50% less marketing spend than their competitors. This was in...
by Raymond de Villiers | Apr 30, 2005 | Archive
To download a free e-book from MIT on Innovation goto this link Democratizing Innovation by Eric von Hippel Chapters are as follows 1 Introduction and Overview 2 Development of Products by Lead Users 3 Why Many Users Want Custom Products 4 Users Innovate-or-Buy...
by Raymond de Villiers | Apr 6, 2005 | Future Trends
Several big food and beverage companies are looking at a new ingredient in the battle for health-conscious consumers: a chemical that tricks the taste buds into sensing sugar or salt even when it is not there. Kraft Foods, Nestlé, Coca-Cola and Campbell Soup...