Google’s recruitment – The way of the future?

Google’s results have exceeded analysts’ expectations every quarter since their IPO on the NASDAQ exchange. In their most recent results their success was linked to the increase in brand profile,despite 50% less marketing spend than their competitors. This was in...

Google’s recruitment – The way of the future?

Google’s results have exceeded analysts’ expectations every quarter since their IPO on the NASDAQ exchange. In their most recent results their success was linked to the increase in brand profile,despite 50% less marketing spend than their competitors. This was in...

Democratising Innovation

To download a free e-book from MIT on Innovation goto this link Democratizing Innovation by Eric von Hippel Chapters are as follows 1 Introduction and Overview 2 Development of Products by Lead Users 3 Why Many Users Want Custom Products 4 Users Innovate-or-Buy...

Sugar and Spice, and Biochemistry

Several big food and beverage companies are looking at a new ingredient in the battle for health-conscious consumers: a chemical that tricks the taste buds into sensing sugar or salt even when it is not there. Kraft Foods, Nestlé, Coca-Cola and Campbell Soup...