by Markus Kramer | Feb 18, 2015 | Archive
So you have a territory of differentiation. But more often than not, you won’t be alone. In fact, chances are that your segment is heavily commoditized – unless you are a luxury brand, of course. Why should this be of interest? Let me try and explain this through an...
by Markus Kramer | Feb 18, 2015 | Archive
So you have a territory of differentiation. But more often than not, you won’t be alone. In fact, chances are that your segment is heavily commoditized – unless you are a luxury brand, of course. Why should this be of interest? Let me try and explain this through an...
by Markus Kramer | Jan 20, 2015 | Archive, Change
The great Greek philosophers put the meaning of life over everything else – from which all doing would draw value and utility. For businesses, value and meaning were once simple concepts, contained in the practical aspects of a product. A formula where function...
by Markus Kramer | Sep 14, 2014 | Archive
‘Get our credit card and we’ll give you free ‘Concierge’ service; sign up for our premium bank account and we’ll help you arrange your life beautifully, buy a VERTU and concierge comes for free … and if you’re in the US, buy a Hyundai Equus’ … “because...
![What can Executive Leadership learn from Luxury?]()
by Markus Kramer | Jul 5, 2014 | Archive
What makes for good leadership? There are as many books as there are opinions on this topic. One way to look at this question is to look at industries and areas that are doing something right. So why look at Luxury as a proxy? Firstly, let’s establish that luxury as...
