This week’s insights are a reminder that the future doesn’t always arrive in a flash. It often echoes from the past, grows quietly on the margins, or walks in disguised as something familiar.
From a powerful story that links 1889 to 2025, to unexpected disruptions reshaping the world of work (hint: it’s not just AI), and a global campaign that reimagines ageing – this roundup is full of perspective-shifting ideas to spark new thinking. Plus, some practical ways to lead, adapt, and thrive in the change.
🧭 A story from 1889 that might just shift how you lead in 2025.
At TomorrowToday, we’re known for exploring the major shifts that are shaping our world, but sometimes, the most powerful lens for understanding the future is found by looking back.
In Dean’s latest blog, he tells the extraordinary story of his great-grandmother May, born in 1889, who lived through a once-in-a-century transformation—from candlelight to nuclear power, from war trenches to the moon landing, and from local hardship to global complexity. Her life is a reminder that what we’re experiencing today isn’t just disruption—it’s transformation, once again. And the signs are already there. Read the full story here.
🌍 Leading the Change: Why Sustainability Can’t Wait.
In the latest episode of Elephants in the Boardroom, we’re joined by Pia Heidenmark Cook – one of the most respected voices in corporate sustainability. Pia shares urgent insights into the action’s businesses must take to address climate change and how to integrate sustainability into the heart of business strategy. As a Senior Advisor to Teneo, Achilles, Eurazeo, and a Non-Executive Director at organisations like Bupa, she offers a wealth of experience in developing and operationalising sustainability strategies, and how these efforts shape a company’s reputation. Listen to the episode here.
💡 What happens when one of your clients takes an idea you gave them to the next level?
One of our favourite examples of disruptive change is to ask people to imagine what their lives would be like if they could easily, healthily live beyond 100 years of age. One of our clients, Medtronic, took this idea and scaled it up to a very cool campaign run across New York recently. Have a look at how they engaged average New Yorkers in a mind-bending (and potentially life-changing) conversation about ageing. Watch here…
⏳ The Disruption No One’s Talking About (It’s Not AI).
One of the biggest disruptions to your workforce isn’t AI – it’s ageing. By 2040, over 1.3 billion people will be 65+, outnumbering children for the first time in history. This shift brings talent shortages, new market opportunities, and pressure for industries to adapt. Companies that embrace multigenerational teams and design with older consumers in mind, like BMW, are already seeing results. This is just one of the 7 overlooked forces reshaping business today. You can read the full post here.
🏢 10 Practical Ways to Support an Ageing Workforce.
As workforces age, retaining experienced talent means more than just flexible hours. From ergonomic workspaces to intergenerational mentorship, here are 10 actionable strategies companies can implement today to support older employees and future-proof their teams. Read the full guide here.
From Disruption to Strategy: Are You Prepared?
At TomorrowToday, we call these converging global shifts Grey Elephants – the big, obvious forces shaping our future that are too often overlooked. From climate change to an ageing population to shifting power dynamics… these changes are already underway.
If this sparked some thinking, we’d love to hear from you. contact us and let’s have a conversation about what it could mean for you and your team.