Innovation Isn’t About Flashy Products; It’s About Smart Strategy.
Most businesses assume innovation means launching a bold new product or making a groundbreaking move into new markets. But what if the real breakthroughs happen in the everyday customer experience when leaders rethink how they engage customers and shape their business models?
The Starbucks Success Story…
Take Starbucks, they weren’t struggling when they decided to innovate but they knew that to stay ahead of competition, they had to rethink how they engaged their customers.
Instead of just opening more stores or launching new drinks, they ‘expanded their scope of innovation – thinking beyond their products to their business models & experiences’ and:
🔹 Used AI to personalise offers in their Rewards app, increasing customer engagement
🔹 Created one of the most powerful digital loyalty programs, with nearly 30 million active members
🔹 Turned their app into a revenue-driving machine, with digital orders and AI-powered recommendations increasing customer spending per visit.
The result?
Increased revenue, stronger customer loyalty, and a business that thrives no matter the market conditions. Starbucks didn’t just sell coffee. They embedded innovation into their business model.
The 7 essential elements to create a culture of innovation.
At TomorrowToday, we don’t just talk about innovation, we help leadership teams embed it into their culture. Through our research across two decades and 100+ industries, we’ve identified 7 essential elements that drive sustainable innovation:
1. Balance the Business – Align bold thinking with disciplined execution.
2. Create Shared Understanding – Get everyone pulling in the same direction.
3. Reward Curiosity – Focus on problem-solving, not just ideas.
4. Ensure Everyone Participates – Innovation isn’t just for R&D, it’s company-wide.
5. Develop Capable Leaders – Equip leaders to drive innovation, not just react to it.
6. Expand the Scope of Innovation – Think beyond products to business models & experiences.
7. Measure What Matters – Build accountability into your innovation culture.
These are the same principles that set apart companies like Apple, Google, and Netflix. The difference? They don’t just experiment with Innovation, they make it a core part of how they operate.
Is Your Innovation Strategy Built to Last?
➡️ Our team is now booking a limited number of executive keynotes and innovation strategy workshops for leadership teams ready to embed Full Blown Innovation into their business.
Contact us to book a keynote or strategy session for your team with TomorrowToday.
TomorrowToday empowers forward-thinking organisations to not just anticipate the future, but to shape it. Staying ahead of the curve is critical, and we provide the visionary thinking and strategic execution you need to thrive.