On BizCommunity, Louise Marsland recently looked at some key industry trends. The article is the first one at this page. Its focus is specifically aimed at the marketing community.
In her opening, she says the following: “If you are blogging regularly, have your Blackberry on order, know what 3G is (not a 3rd G-spot you have no hope of finding anyway), have Craig Native in your wardrobe, know what the Feminine Factor is (nothing to do with Fear Factor!), then you’re so up-to-date on coming trends that you might as well stop reading now. However, if you don’t even know what I’m talking about, best you resign your job right now and take up vegetable farming! Without a doubt, new technology options will have the greatest influence on media, marketing and communications options in the future, globally.”