At TomorrowToday we are big fans of marketing giant, Seth Godin, and totally agree when he says that no one owes you his or her business or their attention. And yet, so many companies market their goods and services with an air of arrogance. Their brand is the best; their products superior. In a world where products and services are easily copied, there is always someone better or someone who soon will be. The future currency of business- growth, loyalty and engagement- are no longer bits and bobs, but deeply emotional human values like humility, generosity, empathy, patience, kindness and family. Social media spreads messages and stories like wildfire. The company that does not care- that cuts corners and costs at the expense of people’s lives- practices the opposite of these values and fails to understand the future of marketing in a seamlessly integrated and connected world.
Read Seth’s Seven Marketing Sins