Congrats to Nedbank. Their outdoor billboard has just won the top rated global advertising industry award in Cannes – the Lions Outdoor Grand Prix.
The “Power to the People” billboard was erected on a school property in Alexander township in Sandton (Johannesburg, South Africa). The solar panels built into the billboard supply the school with electricity. I believe the bank also pays the school R 2,000 (about US$ 300) rent for the billboard space each month. Together with the money and the saving in electricity costs, the school has been able to afford to provide every student a hot meal at lunch time every day. In the impoverished community of Alexander this is nothing short of miraculous.
This is a great example of what companies need to be doing in the “Connection Economy” – where its more and more about WHO you are, and less and less about simply WHAT you sell.
To learn more about Nedbank’s sustainability drive, read their 2006 report.
Nedbank’s Power to the People Billboard wins awards
