Last week I posted an article around the much needed innovation and creative thinking in the pay-for-content space. One of the new additions in this space that I profiled was Flattr.

Care of Wikipedia:

Flattr is a project started by Peter Sunde and Linus Olsson. Users will be able to pay a small monthly amount and then click buttons on sites to share out the money they paid in among those sites, sort of like an Internet tip jar. The minimum users will have to pay is 2 euros per month. Sunde said, “the money you pay each month will be spread evenly among the buttons you click in a month. We want to encourage people to share money as well as content.”

I then applied for a Flattr account (invitation only) during beta phase, and this week received an invite. I’m all signed up and have Flattr’d my first person. It’s a great step, in my opinion, in the right direction. Take a look at the video below to see how it works. Get enough people to change their thinking around paying for content, and then signing up to services like Flattr, and we’re moving forward nicely.