Dan Pink, in his book, A Whole New Mind (get it at Amazon.com or Kalahari.net), captures nicely what relevance Story (which I prefer to call Narrative) has in our economy. In my own words:
The information age was all about managing facts. The connection economy (or as he calls it, the conceptual economy) will be about remembering stories.
Narrative is both high concept and high touch. It is high concept in that it stretches our minds beyond linear, binary modes of dealing with information – concepts and values come alive in the context of a Narrative. Through this process Narrative becomes high touch – there is an emotional connection with Story that transcends the connection with plain information.
Narrative: high concept and touch