What happens when a supermarket chain stares down one of the world’s biggest challenges — and wins?
We’re thrilled to share our latest TomorrowToday case study:
👉 From Plastic Problem to Purpose-Led Strategy: How Waitrose Turned a Grey Elephant into Competitive Advantage
When BBC’s Blue Planet II shocked the world with the devastating reality of ocean plastic, Waitrose didn’t just react — they reinvented. With TomorrowToday’s help, they:
✅ Eliminated 52 million single use cups a year
✅ Achieved 97% recyclable packaging
✅ Ranked #1 by Greenpeace for plastic reduction
✅ Sent zero food waste to landfill across 280 branches
But the real story?
It’s not just about plastics — it’s about embedding purpose at the core of strategy, mobilising people across every level, and transforming sustainability from cost to competitive advantage.
Inside the case study, you’ll discover:
- How TomorrowToday’s frameworks helped Waitrose move from siloed CSR to enterprise-wide impact.
- The creative ideation techniques that unlocked bold solutions.
- Why co-creation beats top-down consulting — every time.
- How purpose and profit can (and should) go hand in hand.
✨ Bonus insight: Discover what Dean Van Leeuwen’s extraordinary personal commitment during the project teaches us about purpose-driven leadership.
🔗 Read the full case study now!
Let’s turn your Grey Elephants into competitive advantage.
P.S. Ready to explore how we can help your organisation? Contact us and let’s chat about how our team can work with your team through our keynote presentations, facilitated leadership workshops and strategy sessions.
TomorrowToday empowers forward-thinking organisations to not just anticipate the future, but to shape it. Staying ahead of the curve is critical, and we provide the visionary thinking and strategic execution you need to thrive.