In 2016, our team sent a memo to Hillary Clinton’s campaign with a clear and urgent warning:

“Trump’s victory isn’t just possible – it’s probable.”

We had identified what we now call a Grey Elephant, a massive, visible force of change that most people see but choose to ignore. Clinton’s team never responded. The rest, as we all know, is history.

The same pattern plays out in business every day. Leaders are surrounded by clear warning signs; whether geopolitical shifts, technological advancements, or changing customer expectations.

Yet many fail to take action until disruption has already hit.

Right now, industries are on the edge of seismic change and a sharp transformation, but few businesses are proactively preparing for what’s ahead and are being blindsided by:

  • Geopolitical & economic instability – Businesses that rely on global supply chains are being forced to reconsider everything from supplier risk to market expansion.
  • AI & workforce transformation – Leadership teams are struggling to integrate AI into their business without disrupting jobs, workflows, or compliance policies.
  • Aging workforce & leadership gaps – Executives know succession planning is an issue, yet many lack a clear long-term talent strategy.
  • Customer behaviours are shifting faster than businesses can adapt – Brand loyalty is disappearing, and companies that fail to evolve are losing market share.

By the time most executives acknowledge this sharp transformation, it is often too late to act strategically. Businesses that react rather than anticipate are left scrambling, missing opportunities, and ultimately losing their competitive edge.

Grey Elephants
Our Grey Elephants Workshop: Helps Leaders See What’s Next.

It is designed for CEOs, strategy leaders, and transformation teams who want to move from reaction to proactive strategy.

This is not another generic trends presentation. It is a strategic foresight session that will equip your leadership team to:

  • Identify the key disruptive forces shaping your industry before they become crises.
  • Develop a structured and practical approach to assessing risks and opportunities.
  • Build a shared strategic language across leadership teams
  • Create a proactive response plan to capitalise on change rather than being blindsided.

Workshop Format

By the end of the session, your team will leave with a customised Grey Elephant risk/opportunity map and a clear, actionable roadmap to ensure your business is prepared for what’s coming next.

The Grey Elephants Workshop is available in 3 formats:

  • Half-Day (4 hours): Strategic provocation + facilitated discovery of the Grey Elephants.
  • Full day (7 hours): A focused session covering the above plus identification and heat mapping of your specific industry disruptions, designed to align leadership teams.
  • Two-Day Deep Dive: A comprehensive workshop that includes all of the above plus your company specific scenario planning and strategic response development.

We are offering a limited number of workshop slots this quarter, and spaces are filling up quickly.

If your leadership team wants to turn uncertainty into competitive advantage, now is the time to act.

Contact us today to secure your spot before 31st March 2025.

Disruption is inevitable. Whether your business sees it early or reacts too late is a choice. Let’s make sure you are prepared.

TomorrowToday Consulting empowers forward-thinking organisations to not just anticipate the future, but to shape it. Staying ahead of the curve is critical, and we provide the visionary thinking and strategic execution you need to thrive.

We invite you to connect with Graeme Codrington and Dean van Leeuwen, two of our lead futurists, or if you would prefer, I’d be happy to schedule a meeting to connect you with them to chat about the biggest Grey Elephant you’re seeing in your industry right now.