Environmental disruption is no longer a future risk – it’s our new reality.
🔥 Wildfires have more than doubled globally in the last two decades.
🌪️ The 2020 Atlantic hurricane season broke records with 30 named storms.
💧 Brazil faced its worst drought on record.
We’re all witnessing what we at TomorrowToday call the Angry Planet – nature’s response to decades of neglect, and one of the seven Grey Elephants reshaping our world and your business.
But here’s what keeps me up at night…
It’s not the problem itself. It’s how many leaders I meet who still see this as merely an ESG checkbox rather than what it truly is: the competitive battlefield of our time.
The Growth Paradox: When Constraints Create Opportunity.
Ørsted’s story certainly gives me hope. A decade ago, they were a struggling Danish fossil fuel company facing existential threats. Today? They’re the world’s largest offshore wind producer, with their market value increasing 330%.
Their secret wasn’t compliance. It was reimagination.
The leaders who are winning don’t just adapt to the Angry Planet – they harness its disruptive force to propel them forward.
Your Path Forward: Strategic Agility in Action.
Last quarter, our team worked with a manufacturing CEO who asked a question that changed everything for her team: “What if our response to climate disruption became our greatest innovation catalyst?”
Here’s how your organisation can respond with Agile Innovation:
✅ Focus on the right problems – Identify where your strengths intersect with big environmental challenges. What matters to your business and the planet?
✅ Leverage your existing capabilities – Sustainability isn’t always about starting from scratch. Use your core business as a platform for innovation – as Siemens did with digital twins.
✅ Build a culture of innovation – Encourage experimentation, cross-functional collaboration, and co-creation – just like Schneider Electric’s ecosystem approach to sustainability.
This Is Your Inflection Point.
I believe we’re at an inflection point where the divide is becoming unbridgeable between companies that treat climate disruption as a compliance issue and those who see it as their greatest innovation opportunity.
Which side of history will your organisation be on?
We’re ready to help you navigate this pivotal moment:
📘 Grey Elephants White Paper – Your essential guide to the seven forces reshaping business Download here
🎤 Keynote Presentations – Energise your team with stories and strategies that turn disruption into direction
🧭 Strategic Response Workshops – In just one day, map your unique path from climate challenge to competitive advantage
The Angry Planet isn’t just coming for your risk assessment. It’s coming for your growth strategy, your innovation pipeline, and your talent recruitment.
Ready to turn this force into your advantage?
👉 Contact us to book a 30-minute strategy call with our team.
P.S. Here are some photos of our team’s involvement this month with one of our 1% for the Planet partners, Greenpop, planting trees at a recent Gardening Day.
P.P.S. There’s still time to claim your free pass to the Global ReUse Summit where transformative ideas meet real-world circular economy solutions. Dean van Leeuwen joins one of their expert panels to discuss “Making Reuse Second Nature” with insights on large-scale behaviour change. See the day’s program here and register now to join specific panels or the entire event.