Mark Twain once said “It’s not the things you know that get you into trouble, it’s the things you think you know for sure that just ain’t so”. Those are orthodoxies. Orthodoxies are patterns of thinking and behaviour that lock you in.
‘This is the way things have always been done”; ‘This is how we do things around here”; “We’ve never done it that way before” – all of these are orthodoxies. And right now, living in turbulent and disruptive times of change – it is orthodoxies that are our biggest enemies. Not the competition, not the changes in the market, not disruptive change, not technology but our orthodoxies – the way we think and our patterns of behaviour.
Deal with limiting orthodoxies, identify them, talk about them and leave them in the past! This is the only way that you are going to be fit for the future.