Nick Bradbury’s Nashville-based company, Bradbury Software, has only one employee – himself. He doesn’t have time to help all of his clients and answer their questions. He solved this problem reasonably easy – he got his customers to help each other – for free! In “Need Help? Don’t Call Us” (Inc, August 2005), Etelka Lehoczky explains that Nick’s customers seem only too pleased to help. Its the power of collaboration, blogging and people wanting to add value and appear as experts.
There must be ways in which other companies could harness these characteristics amongst their own clients.
Getting your customers to help each other
