Cellphones on steroids

Cellphones on steroids

The New Scientist of 9 April 2005 has two small “60 second” items of interest. Sony is to are for its top of 500 movies as paid for downloads, with versions available for mobile phones and portable games consoles. The company is hoping to combat the rise...

Part II: Experience Isn’t What It Used To Be

Previously, in Part I, (http://www.tomorrowtoday.biz/content/view/111/40/), we looked at a significant shift taking place in the relationship between employers and employees. The ‚old contract‛ consisted of swapping loyalty for security. A new generation of...

Part II: Experience Isn’t What It Used To Be

Previously, in Part I, (http://www.tomorrowtoday.biz/content/view/111/40/), we looked at a significant shift taking place in the relationship between employers and employees. The ‚old contract‛ consisted of swapping loyalty for security. A new generation of...
Ownership isn't everything

Ownership isn't everything

There is a great post today on Marketing Web (see here). Its about the experience economy I was talking about earlier (see here). Rather than owning things, many people are moving towards experiences, rentals, trading, and the virtual. The old world of purchase,...