I was out at a meeting yesterday and one of my collegues remarked that I am SUCH a Baby Boomer due to the number of cards in my wallet.
Is this a baby boomer tendancy or not? I think my 25 year old son has more credit cards than I will ever own?
Most of the cards are related to cheaper movies, points at Clicks, Fanatics card and MySchool card .
What will the consumer carry in the future? Will a few points towards a flight that you can never book win over helping an underprivileged school gain some money in their bank account?
I believe Emotional Loyalty will be the main reason I pull out a card. This makes me feel good while I am spending.
It shows I care.
What do you think?
How many more cards can I carry in my wallet?
My goodness – a quick count of the cards in my wallet reveals: 1 credit card, 1 petro card, 1 atm card, 1 drivers license, 1 movie club card, 1 debit card, 1 Mug n Bean card, 1 Library card, ooh – another drivers license (is that legal?), 1 CUM books member card (albeit cardboard), 1 Seattle coffee rewards card, my sister’s business card, 3 business cards including some of TomorrowToday’s. And I’m about as far away from Baby Boomer as the rest of the Gen Xers – so take this as confirmation that it’s still really difficult to put people in boxes, tempting as it might be to relate age to the amount of cards you carry in your wallet 🙂
The person who started the first loyalty card deserves credit for a great concept, and then a smack to the back of the head for starting something terrible. My predicition for the next innovation will be no innovation. We will all grow tired of carrying all this plastic around, see the ‘loyalty’ programmes for what they are, and regardless of any emotional bonds, cut them up and dump them.
Let’s have some real meaningful loyalty programmes, where I get a number of shares for my loyalty. Now that would be insentive to spend.