Future Trends

The latest news and future trends in business

The Meaning of the 21st Century

The Meaning of the 21st Century

One of the most important books I have read in the last year is James Martin's "The Meaning of the 21st Century" (Buy it at Amazon or Kalahari). The subtitle explains: The Megaproblems of the 21st Century. You can hear me talking about it on a ClassicFM book review...

What on earth is going on

As you know, TomorrowToday tracks societal trends. We help our clients to understand the implications of shifts and changes in technology, demography, institutions and societal values. Every now and again, we come across people who are doing an excellent job in both...

The Myth of the Rational Buyer

The Myth of the Rational Buyer

What if what we understood about marketing wasn't true? This is how the article from Fast Company, The Myth of the Rational Buyer: How too much thinking can hurt your brand, begins. The author Mark Dziersk suggests that companies spend 95% of their time fussing over...

Brrr is kewl in South Africa

Brrr is kewl in South Africa

Thanks to my friend Bev from SimonSays Communications for this link. The Sunday Times announced it's 'Times Generation Next' cool brands survey results on 28 May 2009. 5000 tweens, teens and young adults between the ages of 8-22 were polled on their coolest brands,...

Green shoots of hope

Green shoots of hope

Times are tough, and it's easy to feel down when thinking about business at the moment. I know that in hard times there are opportunities. I know that it's not what happens to you, it's what you do about it (this lesson from my friend, W Mitchell). But there is a...