Future Trends

The latest news and future trends in business

Star Workplace Article

I was published in The Star (South African newspaper) earlier this week on 'diversity'. I've had a few requests from people who wanted to read it, but couldn't find it online. Our PR company (SimonSays Communications) scanned a copy and sent it through today. It's...

VWV Red Plug on Generation 2.0

VWV is an interesting company, that I still don't know enough about. Take a visit to their web site to see some of the 'interesting' I encounter when I meet with their people (wherever they may be). Tomorrow I'm spending the afternoon with them as part of their 'Red...

UK retirement age stays at 65 (for now)

For a few years now, we have been predicting that the Baby Boomer generation (born after World War II, into the 1950s and 60s) will not retire. In fact, we think we're quite clever when we say they'll more likely re-tyre. We've even developed a presentation on the...

The emergence of Neuromarketing

Traditional market research has it's limitations when one considers the influence of the 'observer' on the 'observed' when attempting to understand people's true thoughts and feelings on the product/brand/service being researched. If we could just get into their heads...

Proof we had a Billboard

At the beginning of September I wrote of the billboard we got through a barter with INM Outdoor. Edward's comment made me smile as he asked what we were doing with 'old technology' being a company that explores an emerging world of possibilities? Other than the fact...

Mom's are big

Every now and then I discover thoughts from marketing experts exploring the value of women between 35-55 and in this example mom's. Their research and observations remind the marketplace of the value of the people who match the criteria of these segments, and how...

Mom’s are big

Every now and then I discover thoughts from marketing experts exploring the value of women between 35-55 and in this example mom's. Their research and observations remind the marketplace of the value of the people who match the criteria of these segments, and how...

The Proof is in the People

We in TomorrowToday have been saying for a long time that the biggest global strategic challenge is what has been called the, 'war for talent' - or what is essentially the attraction and retention of talent. There has been some earlier research on this but a recent...