Future of Work

The latest news and future trends in business

Can we really predict the future?

This is the question a British journalist asked me today. Specifically, he wanted to know if it was possible to predict industry trends thirty years into the future. Here is the gist of my brief reply: Looking thirty years into the future is notoriously hard to do,...

Digital Trends 2013

I was alerted to the Digital Trends 2013 website a few days ago. It's a collaboration between Microsoft, IPG Mediabrands and The Future Laboratory (although the domain name indicates that MS is the dominant partner). It looks like this might be updated on an ongoing...