Dean van Leeuwen



About Dean

In everything Dean does, he believes in challenging people to use the power of business to innovate and do remarkable things. He believes that the most amazing innovations of the 21st century are yet to be invented. But a remarkable century will not just happen, we have to create it.

So, Dean is on a quest to challenge audiences to unlearn and relearn, mobilising them to forge innovative solutions for this new Age of Discovery. Dean is a cancer slayer, TEDx speaker, futurist and moonshot provocateur working with leading businesses such as John Lewis Partnership, GSK, M&S and Deloitte. He is also an associate fellow at the Säid Oxford, Henley Business Schools and the Centre for European Executive Leadership Development at Fontainebleau Paris.

He is the author of the book Quest: Competitive Advantage and the Art of Leadership in the 21st Century.

Delivery Style

His deeply researched insights, engaging style and powerful combination of storytelling, multimedia and gentle parody, move audiences to look at a disrupted world differently, embrace change, innovate and do mighty things.

Dean Speaks On


Transformation and change

Business as a force for good

Future Trends


Dean has written a book called Quest: Competitive Advantage and the Art of Leadership in the 21st Century.

Since antiquity quests have been the force propelling civilisation to higher and higher levels. We stand at the brink of a New Age of Discovery and this powerful art of moonshot leadership is returning in the form of corporate explorers like Elon Musk, Sebastian Thrun and Sergey Brin. Each challenging the impossible, delivering meaningful benefits and driven by their quest’s destination.

Dean’s Testimonials

“Dean did a fantastic job launching our Innovation week. Feedback for his keynote has been off the charts!”

Kate Hogben

Director Corporate Communications, Anglo American

“Heard a number of Futurists as Vistage Chair over the years. Dean’s is head and shoulders above and beyond. If you want to understand the future you MUST work with Dean”

Chris Hughes

Vistage Chairman, Vistage Worldwide

“Great session. Let’s do it again soon!”

Prof. David Pendleton

Säid Oxford Business School

“Dean, you’ve become a legend! Thank you for an awesome presentation and sense of humour. You really engaged the staff so much so that they are using the idea back at work… So thank you Dean for your time, commitment and passion.
We really appreciate it!”

Kerry Franklin

Private Secretary to Peter Wilkinson, MD, Department for Transport

“Thank you for a most enriching and wonderful talk”

Nicolas Nicoli

TEDx Curator

TomorrowToday Global