Future Trends

The latest news and future trends in business

Targeting Like a Luxury Brand

Targeting Like a Luxury Brand

Conventional marketers are measuring the right things with the wrong measurement instruments. The severe addiction of judging performance by traffic, ratings, online engagement percentages, followers and conversion rates is becoming almost preposterous. The management...

The future just got… well crazy

The future just got… well crazy

Every now and then I get really frustrated that I won’t be around the see ‘the future’. As someone who labels himself as ‘a futurist’ that might make little sense but, thinking about the future and being present in the future, well those are two different things...