HEAR WHAT OUR EXPERTS HAVE TO SAY
Have you seen the new Playstation adverts? You can see them on AdCritic or AdForum. Or you can watch them right off of the TBWA web site (click here) They were aparently developed in South Africa for a North American market. (click here to see article on Marketing...
Sport is a profession, is it not? By this we mean that there are people who make a living out of it - people who have studied and worked hard, who have made the sport their life's focus, and who "sell" their time and expertise to the profession of their choice. In...
Dear Prime MinisterIn 2005 you can help make poverty history, if you’re able and willing to use your international leadership to deliver policy changes on trade justice, debt and aid.If, like me, you find it totally unacceptable that 30,000 children die unnecessarily each day as a result of poverty, please use the power you have in this very special year to make poverty history.This is my ‘white band’ message to you.I will be part of MAKEPOVERTYHISTORY and will also wear a white band like millions of people in the UK and around the world. We all want our voice to be heard. We all want you to take action now.No excuses. Enough is enough. The lives of 800 million of the world’s poorest people must be changed forever.
This week I have enjoyed several great conversations around leadership as I have accompanied Nick Barker to various meetings. Nick heads up the Asia Pacific Leadership Program (APLP) at the East West Center in Hawaii. Here is one memorable quote from Nick who was in...
Pat Misterovich is a stay-at-home Dad who uses his basement as a development lab. More and more people are doing this type of thing - they don't need to be zillionaires, nor rich or famous. They just want to be able to pay off their homes, go on holiday once a year,...
We, at TomorrowToday.biz like to call it "The Connection Economy". Others refer to it as the experience economy or the relationship economy or the dream society. Read a great blog about our move to experiences at Creating Passionate Users. It starts like this: "In the...
The AARP (American Association of Retired People) lists some of the best companies to work for, if you're over 50 - companies who do an excellent job of attracting and retaining "bright old things". In a world where we tend to discard experience (and wisdom), this...
A new book (released today, not yet available online) from industrial design expert Craig Vogel says companies must continually adapt their products if they are to compete. Read an interview with the author at Inc.com's blog here. Design is absolutely critical these...
I recently had the misfortune of flying from NZ to the UK. I say misfortune only because it's something like a 30 hour trip - in Economy class. (enough said) Sadly things went progressively down hill when Air Malaysia annouced (2 hours past the specified boarding...
The point of an advert is to call attention to your brand/product, and inspire potential customers to part with some of their cash - in your favour. Many advertising campaigns around the world are spoofed - meaning that third parties take the brand campaign concept...
The New Scientist of 28 May 2005, lists 11 ways in which you can boost brain performance and/or slow the effects of ageing on your grey matter. See the full story here. In short, they are: Smart drugs - drugs that increase awareness, decrease need for sleep, etc Food...
In Inc.com, June 2005, (page 24), the heading "Franchising Franchising" seemed a strange one to me. At first, I thought it was just a cool design heading for the Franchising section. But the sub-title really got my attention. "Introducing the first postmodern business...
I remember the first day I heard a CD. Alan Parsons Project, ‘Eye in the Sky’. Wow! I never believed music could sound that good!! How the music industry has changed over the last 20 years – it is truly incredible. But the ‘new kid on the block’ that, I...
BusinessWeek's Blogspotting regularly features stories of how companies are using blogs to their advantage. In our consulting with clients, there is a massive increase in interest in using blogs. At one level, there should be a business case for this, and its great to...
Every Monday morning, my 92 grandmother sits down at her computer and bangs out an email to all her children (2), grandchildren (7 + 6 in laws) and great-grandchildren (6 at last count), as well as a few nieces and nephews and their kids and grandkids. The whole...
May was a great month for our company. We broke through a psychological income barrier and set a new monthly record. These are the types of things that should be celebrated in companies - but how do you do that in a virtual environment? This is one of the downsides of...
I am sitting in the lounge at Port Elizabeth airport, waiting for the 17h50 flight to Johannesburg. It is an SAA flight. I arrived at the lounge at 14h15, and was informed that because I had bought an X class ticket, they could not move me to an earlier flight, and...
It is a great battle cry - shape the future - do whatever it takes. It was the rally call from a conference I have just attended where I was invited to present 'Savvy Leadership: leadership for the 21st Century'. As I looked over the sea of faces I detected an...
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