My friends over at Jo’blog have posted an entry showing how customer-oriented SAA are, despite their recent bad press (see Graeme’s previous entry).
When are SAA going to learn that consumer-generated media holds weight? When are they going to start responding? Or are they simply too big to bother?
Companies simply cannot afford to sit back and ignore citizen journalism anymore. Rich…! shows us how a digital camera (or camera phone), a quick blog entry and a few links can turn into a PR nightmare.
Do you know who’s talking about your company?
SAA flight crew don’t give a damn
